I work at the intersection of design systems, cross-functional collaboration, and shipping. Turning ambiguous problems into clear, well-crafted products that engineers actually want to build.
Post-acquisition, we needed to roll out MFA to users unfamiliar with authenticator apps. Research revealed the real barriers — and copy did what flows couldn't.
A recurring session I created to close the gap between designers and engineers — reducing friction on every release that followed.
↗Three conflicting systems. One coherent foundation. Built with developers across Figma, Storybook, and Confluence — with one eye on a parent company merger.
↗Full brand identity for an AirBnB-style app for pets — an early-stage startup concept.
A campaign bridging mental health and pub culture — getting to the heart of the average bloke with simple, direct conversation.
Rebranding the CUP NOODLE museum — making it exciting and accessible for a new, younger audience.