I work at the intersection of design systems, cross-functional collaboration, and shipping. Turning ambiguous problems into clear, well-crafted products that engineers actually want to build.
Post-acquisition, we needed to roll out MFA to users unfamiliar with authenticator apps. Research revealed the real barriers. Copy did what flows couldn't.
Three conflicting systems. One coherent foundation. Built with developers across Figma, Storybook, and Confluence while preparing for a parent company merger.
↗The design-to-engineering handoff had thinned to almost nothing. I rebuilt it as a collaborative process: two new review points, and a shift from work being thrown over the wall to a team building together.
↗Selected projects are being prepared for a closer look.
Full brand identity for an AirBnB-style app for pets. An early-stage startup concept.
A campaign bridging mental health and pub culture. Simple, direct conversation that gets to the heart of the average bloke.
Rebranding the CUP NOODLE museum to make it exciting and accessible for a new, younger audience.
